Gastone Lago

Packaging

Logo Refresh

Retail Display Unit

Printed prototype box for Party wafers, with large serif typography, wafer images, and cacao illustrations.
A redesign of Gastone Lago's packaging for their wafer products, including two packaging concepts, which include three flavours, and an updated logo.
Before and after comparison of the logo, and Party and Poker wafers packaging, both in chocolate flavour.
Pages of a workfile document, showing photos of packaging designs and notes about brand positioning.
Initial research and brand positioning, which was followed by the gathering of more relevant inspiration
9 sketches exploring ideas for Lago Party Wafers.
Exploratory sketches for Party Wafers
3 larger sketches with my written critique next to each.
Selecting the best sketches to move forward
More pages, showing the step-by-step development of the design.
Subsequent development of Party Wafers packaging, as documented in my workfile
Dieline for the Party wafers box, in chocolate flavour.
Free-standing retail display unit showcasing the various flavours of Party wafers.
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Close-up of the Party boxes for strawberry, chocolate, and vanilla flavours.
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3 sketches of the rectangular Poker Wafers box.
First sketches for Poker Wafers
3 stages of the final design for the front of the Poker box.
Layout evolutions
Simple dieline for Poker wafers, and mockups below showing the pull-out drawer and grease-proof paper inside.
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