The task to design the logo for an identity still being formed presented an interesting challenge. But, with research on similar pubs and taking inspiration from the building – the brown used is inspired by the colour of its oak beams – I aimed to replicate the pub’s cosy atmosphere. This final logo was chosen after a short presentation to the marketing team, and was well-received by the new patrons.

After designing the logo, other tasks included designing posters, flyers, business cards, and website and social media assets, following the same brand identity.

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In early 2020, we achieved our objective of successfully re-launching the pub to attract a new permanent owner.